Culinary Consulting & Concept Creation

Family Dinner

At the intersection of culinary and marketing, we help brands sharpen their core product and amplify the magic of why guests love them.

Let's Talk
Concept Creation Menu Development Consumer Insights Brand Strategy Supply Chain Culinary Innovation Pricing Strategy Product Marketing Menu Engineering Go-to-Market Training Data Analytics

The Story & The Why

When I first moved to LA, my friends all serendipitously had apartments in the same four blocks. With stressful careers and living far from our families, we were constantly looking to avoid the Sunday Scaries by getting together and breaking bread — sharing our native recipes and developing cooking skills around our tiny dining room tables.

Every Sunday became Family Dinner. A place where we could decompress, share laughs and stories, and feel warmth and love before our perilous workweeks.

I started Family Dinner because I want to build experiences at scale that made me feel like I felt at the end of every Sunday night — happy, comforted, and ready to take on the day.

Our mission is to create experiences that bring people joy at scale, all while helping businesses grow their topline revenue by amplifying their culinary experiences.

Our mission is to create experiences that bring people joy at scale, all while helping businesses grow their topline revenue by amplifying their culinary experiences.

What We Do

Where culinary meets strategy.

01

F&B Concept Creation

We take ideas from zero to one, creating unique, compelling brands for traditional or digital operations. From ideation to fully-developed menus, recipes, order guides, and training.

  • Brand Development
  • Menu & Recipe Development
  • Supply Chain & Procurement
  • Training & Onboarding
02

Menu Development & Optimization

There is an art and a science behind every menu, balancing culinary creativity and functional efficiency. We develop, refine, and optimize menus to grow sales and maximize profitability.

  • Strategic Menu Design
  • Menu Engineering & Auditing
  • Culinary Innovation & LTOs
  • Pricing Strategy & Psychology
  • Menu Merchandising & Copy
03

Consumer Insights & Analytics

We help you better understand your customers using data analytics and guest insights to inform decision-making and long-term strategy.

  • Data Analysis & Patterns
  • Qualitative & Quantitative Research
  • Segmentation & Personalization
  • Concept & Product Testing
04

Brand & Product Marketing

We design and execute marketing initiatives that amplify brand awareness, strengthen customer engagement, and drive product visibility.

  • Product Strategy
  • Go-to-Market Campaigns
  • Customer Engagement & Retention
  • Performance Analytics & Optimization

About Logan

15+ years building brands at the intersection of food and culture.

Logan Altman has spent his career in marketing and food — both at large-scale restaurant brands and high-growth startups. He started in advertising in partnership with The North Face, then moved to Chipotle where he spent four years in marketing and consumer research.

From there, he helped scale sweetgreen from 25 restaurants to 150, building the consumer insights, experience, and analytics function from the ground up — later leading menu development and product marketing. Most recently, he led concept and menu development, culinary, procurement, supply chain, and training at ghost kitchen company REEF Technology.

The North Face
Advertising
Chipotle
Marketing & Consumer Research
sweetgreen
Insights, Menu & Product Marketing
REEF Technology
Concept Development & Culinary
Logan Altman at a dining table

Recent Work

From concept to table.

Digital Concept Creation
Hand Smashed Burger Company at Raleigh Durham Airport
Concept Development, Menu & Recipe Creation
Culinary Concept & Menu Development
Inn at Warner Hall — Austin's Restaurant & Tavern 1642
Menu Development, Culinary Concept Creation
Menu & Insights Consulting
HomeState,  Mendocino Farms,  Ggiata
Menu Strategy & Development, Consumer Research, Marketing Strategy

Let's Talk

Pull up a chair.

Whether you're launching a new concept, optimizing your menu, or looking for a strategic partner who speaks both food and business — we'd love to hear from you.

logan@familydinner.co
LinkedIn familydinner.co